Mercedes-Benz India to showcase the pinnacle of luxury, versatility and future mobility at 14th Auto Expo, 2018

Mercedes-Benz India to showcase the pinnacle of luxury, versatility and future mobility at 14th Auto Expo, 2018

Mercedes-Benz, the country’s largest luxury car maker is all set to excite, fascinate and enthrall at the 14th
Edition of the much awaited ‘Auto Expo 2018’. An array of some of the never seen before products in India will
dazzle the Mercedes-Benz Pavilion at Hall No. 15. The key highlight of Mercedes-Benz’s product offense will be based on three distinct product attributes: Luxury, Versatility and Future Mobility. Making its much awaited India debut will be the pinnacle of exclusivity and luxury personified the ultra sophisticated, Mercedes-Maybach S 650 sedan. The Mercedes-Maybach S 650 will offer the perfection of the S-Class with the exclusivity of the Maybach and further accentuate the Maybach’s overwhelming demand in the Indian market.

The forerunner of Mercedes-Benz’s new product brand for electric mobility globally- EQ, the ‘Concept EQ’ will be
showcased to clearly manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services,
technologies and innovations and also delineate its long-term strategy of introducing the ‘EQ’ brand of battery
electric vehicles in India. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz
brand values of “Emotion and Intelligence”.

Where usually conventional sedans give up, the SUV like versatility of the all New E-Class All Terrain begins its
journey and this unique product will be unveiled at the Auto Expo 2018. The New E-Class All Terrain is like a SUV,
thanks to its SUV like greater ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a standard
feature, making it a versatile vehicle. In addition, the All-Terrain compares favourably with other SUVs in terms of
its aerodynamics, which is why it is in its element on the motorway, too.

The All-Terrain also cuts a fine figure thanks to its striking SUV look with powerful flared wheel arches and SUV
radiator grille. The most eye-catching feature of the striking front is the SUV-style two-fin grille with a star
integrated in the centre. The distinctive front bumper and the paneling in underride guard-look, electroplated in
silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain. In the side view the black
wheel arch covers are distinctive features that emphasize the all-terrain SUV character. Exclusive 19 inch light- alloy wheels gives the vehicle a confident look of a SUV, with more ground clearance and enhanced comfort on rough roads. Further features typical of an SUV include robust outer load sill protection and a visual underride guard electroplated in silver-chrome.

The E-Class All-Terrain made its global debut at the Paris Motor Show in 2016. The E-Class All-Terrain will have its
India debut in later in 2018, creating a niche segment for itself.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented; “Auto Expo remains the much awaited event in the Indian Automotive Industry and we are glad to be associated with it. It gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are committed to fascinate. The Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future technology and mobility, driving performance, innovative design and progressiveness, all of which are synonymous with our brand promise ‘Best or Nothing’.”

“Apart from the stunning display of our AMG and Dream Cars, our luxury sedans and SUVs; there will be specific
products that underline the attributes of Luxury, Versatility and Future Mobility, like no other product. The
Mercedes-Maybach S 650, the E-Class All-Terrain and the Concept EQ represents these attributes effortlessly, and
will present the most overwhelming product offensive from Mercedes-Benz for the Indian market. The Mercedes-Benz S 650 will debut at the motor show and will kick-off our product offensive towards sustained leadership in the Indian market for 2018. Other than fascinating products, we are also glad to introduce a host of intriguing digital assets during the Auto Expo. An industry first, we will launch an AI based Chatbot, which uses artificial intelligence to answer customer questions on Mercedes-Benz products. It will also have an Artificial Reality based function which will further enhance customer interactivity with the Bot.” Mr. Folger elaborated.

Mercedes-Benz fascinating family at Auto Expo 2018 comprises:

  • AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43
  • Show Car: Concept EQ
  • Specialty Cars: E-Class All-Terrain and C-Class Cabriolet
  • Sedans: Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C
  • SUVs: GLA 220 d 4MATIC, GLC 220 d, GLS 350 d
Categories: Four Wheeler

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