Mercedes-Benz launches India’s First ‘BS VI compliant– Made in India, for India’ S-Class in Chennai

Mercedes-Benz launches India’s First ‘BS VI compliant– Made in India, for India’ S-Class in Chennai

India’s largest luxury car manufacturer Mercedes-Benz recently launched the enhanced version of its flagship product, Mercedes-Benz S-Class at Titanium Motors, Chennai. The new S-Class 350 d is India’s first ‘BS VI compliant– Made in India, for India’, vehicle with a state-of-the-art diesel engine that meets BS VI emission norms, two years ahead of the regulation. This world-class engine is capable of running on currently available BS IV fuel. Technological measures used in the new S 350 d leads to a reduction of emissions significantly, while introducing the most powerful diesel engine in Mercedes-Benz India’s history.

The new Mercedes-Benz S-Class also features a raft of changes, both externally and internally, that reinforces its status as the benchmark among all flagship saloons. These include the latest generation of radar-based driving assistance systems that reduce the risk of accidents and enhance the protection of occupants as well as other road users. It also comes with enhanced comfort options via the class-leading Rear Seat Comfort Package and high luxury, technology and entertainment system packages that enriches the passenger experience.

Mr. Michael Jopp, Vice-President, Marketing & Sales, Mercedes-Benz India stated, “South India remains a key market for Mercedes-Benz India and it contributes significantly to our overall volumes and we are particularly pleased with the steady growth of the South market. We are overwhelmed with the response from the customers for our varied product range and we are pleased to launch all-new S-Class here in Chennai. By launching the first ever ‘Made in India, for India’ BS VI car, we have set a benchmark among all car manufacturers to support the Government in mitigating the rising pollution levels in the country. The new S-Class brings together luxury, design and technology that meet the highest standards of perfection, surpassing expectations for a vehicle of this class.”

“Ever since its launch in India, we have handed over more than 6700 S-Class to customers and this fact itself signifies the top most preference the S-Class enjoys in India. With the S-Class, we continue our product offensive and are confident of maintaining our lead in the luxury car industry. In 2018, ‘Best Keeps Leading’ is our motto and are confident of creating new benchmark in the industry. The customers can look forward to an aggressive year with many new product launches, strategic network expansion, innovative after-sales initiatives and also unique brand experience.” Mr. Jopp further added.

Categories: Four Wheeler

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