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Federal-Mogul Motorparts Receives Six Awards for Excellence in Automotive Communications Award Program
Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ:FDML), received six awards for excellence in business-to-consumer and business-to-business communications in the annual Automotive Communications Award program sponsored by the Car Care Council Women’s Board and Automotive Communication Council. The awards were presented during the 2016 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
The Automotive Communications Awards highlight outstanding advertising, marketing, public relations, promotions, social media and other communications activities designed to reach vehicle owners as well as trade professionals, including owners, service writers and technicians at more than 220,000 automotive service locations in the U.S.
Federal-Mogul Motorparts received six awards for excellence in five categories:
Ad Campaign to Distribution/Retail Audience: Wagner Mike Rowe Campaign for TV, Radio and Trade Print, a campaign that creates awareness of the product and its acceptance among technicians
Media Outreach to Non-English Speaking Audiences (categories 510 and 916): Wagner OEx POP Installer Kits (Spanish and French), Point-of-Sale kits intended specifically for installers and shops in non-English speaking areas; includes a poster, window cling, bay banner and countermat that highlight the new Wagner branding and serve as selling tools for installers.
Blog: Parts Matter™ Blog, a series of articles aimed at the ‘do it for me’ consumer audience. App for a Mobile Device: Garage Gurus™ App, which helps speed the entire service process by providing extensive repair information and establishing a real-time connection with customers.
Posters and Signage: Wagner® Replacement Bulb Countermat, which enables technicians to locate replacement bulb applications quickly and easily.
“I am thrilled by ACA’s recognition of our team whose creativity, passion and work really stand apart in the marketplace,” said Laura Soave, senior vice president and chief marketing and communications officer. “The result is a steady stream of memorable campaigns which clearly and effectively communicate the performance, safety and reliability of Federal-Mogul Motorparts’ globally recognized brands.”
The Car Care Council Women’s Board comprises professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. The Automotive Communication Council (ACC) is a national, non-profit organization of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies.
